by Kevin Ritchie

This past Saturday afternoon, when asking my toddlers to clean up a mess of toys they had left outside, I was reminded after they asked me “why” for what felt like the hundredth time, that “why matters”. I began to translate this thought to a number of things we experience in our daily lives. When we don’t know “why” it tends to leave a void in our minds; a void that we can fill in any way we choose. Don’t know why the trains are late? Maybe there is a perfectly acceptable reason, but the average commuter is bound to jump to MTA incompetence without knowing the “why”. Why matters…

Taking this idea one step further, I’ve found ‘why matters’ in the workplace too. Think about how many times you have been asked to help out with something, but maybe not told the “why”? Did you do as good a job? Were you as enthusiastic as when you were told why it’s important for you to complete this task and how it fits into the larger goals of the organization?

Now let’s go one more step further and include the benefits you offer your employees. As many organizations gear up for executing on their benefits strategies in preparation for their January 1st renewals and impending open enrollments, how many of you plan to share the “why” behind the strategy with your employees? Do you think you will get more employee understanding and increase value perception from your employees if they know the reasoning behind the decisions and share the larger picture of your strategy? Or, is it best to let them fill the information void and allow them to come up with their own reasoning?

Many studies point to employee engagement as a key factor in improving performance; however, it is tough to have a high-level of employee engagement when there isn’t the two-way relationship with the employer sharing “why”.

"Why" matters in everything we do, share your “why” and get better results!


At Brio, our people are our business.